Social media

This kind of phenomenon has affected me in many ways. Instead of being bombarded with advertisements and all, I get to read the comments of others. I get to have a better insight of the particular thing. Instead being force to make a decision then and then, Through many different kinds of social media, I get to make my decision by listening and reading other people's comments, their suggestions, the evaluate their pros and cons and then make the decision based on the reflections of others.

For example, If I were to choose a favourite ice cream flavour out of the many others. If I were to ask around on which is better. The suggestions from others, the comments and so on. Then I will be able to decide which ice cream flavour suits me best.

It also works the other way round. If I were the producer, I can start forums or surveys online to know the thoughts of my customers. It is like an interaction between consumer and customer. It's like creating a relationship so that I will better understand the needs of my customers, their expectations and so on.